[3][2] On June 30, 2015, it acquired Mega (Hebrew: מגה), one of the largest and oldest supermarket chains in Israel, active in city centers, for NIS 455 million.

[4] The year 2017 proved difficult for the chain and its owners, having disagreements with suppliers, a branch closure due to sanitary problems, and liquidity issues, among others.

[3][8] That year, the chain's owner Nahum Bitan was investigated by the Israel Police for bribery vis-à-vis the mayor of Kfar Sava.

[3] In August 2019, Yeinot Bitan settled a class action lawsuit regarding the 2017 sanitary issues, which would see it provide discounts to all customers for a time.

[11] Also in January, Yeinot Bitan announced a NIS 500 million investment, not yet completed, from Klirmark Capital, a Tel Aviv-based private equity fund.

[12] In February, Nahum Bitan stepped down as CEO in favor of Michael Luboschitz, and the company committed to appointing a board of directors.

[13] In May 2021 , Electra Consumer Products acquired the Yeinot Bitan Group and its 152 supermarkets, buying 50.05% (35.05% by ECP and 15% by its financial partner, Phoenix) of the shares for ILS 194 million, and gaining a large foothold in the groceries market.