Yellow Arrow

Yellow Arrow was a public art project created by Christopher Allen, Brian House, and Jesse Shapins that was active from 2004 to 2006.

When encountering a sticker on the street, one could send the unique code printed on it as a text message to the project phone number.

[2] As an underground phenomenon, the project developed an international community, and 7535 Yellow Arrow stickers were placed in 467 cities and 35 countries.

In Toward the Sentient City, Mark Shepard writes, "In place of the ubiquitous bronze plaque providing "official narratives" affixed to the side of "significant" urban structures or spaces, Yellow Arrow provides for the unofficial annotation of everyday urban places by ordinary citizens.

"[7] Yellow Arrow was included in the exhibition Design and the Elastic Mind at the Museum of Modern Art in New York City in 2008.