Its online destinations reach approximately 9 million of unique visitors monthly and its mobile applications for finding local citizens, downloaded over 3 million times.

In October 2008, Yellow Pages was named one of "Canada's Top 100 Employers" by Mediacorp Canada Inc. and was featured in Maclean's newsmagazine, the only directory publisher to receive this honour.

[1] In March 2011, Yellow Pages sold Trader Corporation to funds advised by Apax Partners for $745 million.

According to its new CEO David Eckert, such measures were essential to ensure short-term financial health of the company, whose stock price took a significant nosedive over the year 2016–2017.

Yellow Media is considered by some Canadian financial writers to be a prime example of why investors should be skeptical of high dividend yields.