In May 1913 the first purpose built charabanc entered service, a 28-seat Dennis painted in a yellow livery with burgundy upholstery.

By 1937, Yelloway was providing travel facilities for passengers from West Yorkshire to destinations in South West England, connecting services being provided by Ripponden & District through Halifax, Sowerby Bridge and Ripponden to Oldham where they joined the Devon bound coaches.

[4] Blue Bird Tours, Hollinwood was also acquired, including excursions licences from the Oldham area and a number of express services, including a Hyde to Cleveleys route, which was retained, although the Oldham to Market Drayton service was sold to the North Western Road Car Company.

In 1959, Yelloway acquired three more operators, taking over the businesses of the Rossendale Division Carriage Company, Johnston Bros (Middleton), and Merriway Tours.

[5] In January 1984, following a revision by National Express, routes were allocated service numbers; On 5 July 1985, Yelloway was sold to Neoplan dealer Carlton PSV Sales of Rotherham.

[7] The last remaining vestige of the Yelloway express network was the Blackpool route through Oldham and Rochdale areas, but by late 1988 this too had gone.

[8][9][10] Greater Manchester and West Yorkshire Passenger Transport Executives cancelled contracts on several services because of poor performance.

On 24 November 1988, the Yelloway was placed under the control of Crosville Motor Services, which had just been purchased by ATL Holdings, along with the remaining contract work and the name disappeared.