[3] The viral music video, shot in a sparse black-and-white, features Obama's image in collage fashion; the performers, among them celebrities including musicians, singers and actors, echo his words in a hip-hop, call-and-response manner as his voice plays in the background.

During the 2008 US presidential campaign following the New Hampshire Democratic Primary, then-Senator Barack Obama, used the similar English translation of the slogan of United Farm Workers (UFW) – "Sí, se puede" (Spanish for "Yes, you can" or "Yes, it can be done") in his speech.

The video was edited by Terence "Biff" Butler of Rock Paper Scissors, and executive producers included will.i.am, Mike Jurkovac, Fred Goldring, Jesse Dylan, Priscilla Cohen and Sheri Howell and Lilo.

Associate producers included Sean Larkin, Sarah Pantera, Carol Cohen, Steve Koskie, Wendi Morris, and Scott Spanjich.

[18] It inspired yet another parody on Best Week Ever, which made fun of Lindsay Lohan for an online interview in which she both allegedly called Obama "colored" and discussed her collection of leggings.

It also featured celebrity appearances (from the likes of Shaun Micallef, Lisa Wilkinson, Stuart MacGill, Tony Martin, Hamish Blake and Andy Lee among others).