Yevonde Middleton

Yevonde Philone Middleton (née Cumbers; 5 January 1893 – 22 December 1975) was an English photographer, who pioneered the use of colour in portrait photography.

In 1914, with the technical grounding she received from working with Charles, and a gift of £250 from her father, at the age of 21 Yevonde set up her own studio at 92 Victoria Street, London,[7] and began to make a name for herself by inviting well-known figures to sit for free.

[4] By 1921, Madame Yevonde had become a well-known and respected portrait photographer, and moved to larger premises at 100 Victoria Street.

Here she began taking advertising commissions and also photographed many of the leading personalities of the day, including A.A. Milne, Barbara Cartland, Diana Mitford, Louis Mountbatten and Noël Coward.

[5] The introduction of colour photography was not universally popular; indeed photographers and the public alike were so used to black-and-white pictures that early reactions to the new process tended toward the hostile.

[9][10] Another major coup was being invited to take portraits of leading peers to mark the coronation of King George VI and Queen Elizabeth.

Yevonde's most famous work was inspired by a theme party held on 5 March 1935, where guests dressed as Roman and Greek gods and goddesses.

This series of prints showed Yevonde at her most creative, using colour, costume and props to build an otherworldly air around her subjects.

Partly influenced by surrealist artists, particularly Man Ray, Yevonde used surprising juxtapositions of objects which displayed her sense of humour.