This is an accepted version of this page FarmVille is a series of agriculture-simulation social network games developed and published by Zynga in 2009.

As of April 30, 2016, its rank had fallen to the 110th most popular Facebook game as measured by daily active users, while FarmVille 2 had climbed to 42nd place.

Players earned XP (experience points) for performing certain actions in the game such as plowing land or buying items.

The main way a player earned Farm Coins, the less important of the two in-game currencies, was through harvesting crops or visiting their neighbors.

Coins could also be "earned" within the game by completing tasks or selling crops, and could be spent on basic in-game items such as seeds.

Like most Zynga games, FarmVille incorporated the social networking aspect of Facebook into many areas of gameplay.

Neighbors could also send gifts and supplies to each other, complete specialized tasks together for rewards, and join "co-ops" - joint efforts to grow a certain amount of certain crops.

[4] The team of four were hired, paired up with other staff within Zynga, and an initial version of the game was release about 5 weeks later.

[4] In order to maintain engagement, the game demanded that players return frequently, e.g. to harvest a virtual crop before it withers and dies.

FarmVille occasionally ran in-game partnerships where users can visit another company's virtual farm and buy or receive items with their brand logo.

Other brand partnerships include Minion, Frito Lay, Dish Network Hopper, Capital One, American Express, Lady Gaga, Rio (the motion picture), Haiti Relief Fund, Discover Card, Cascadian Farms,[19] Megamind,[20] Farmers Insurance,[21] Microsoft Bing,[22] and 7-Eleven.

[23] FarmVille also offered engagement advertising where users could interact with a brand in exchange for free Farm Cash through an ad platform called SVnetwork.

[24] FarmVille has added numerous expansions over the game's lifetime, where players farm in new locales that include England, Hawaii, Japan, Atlantis,[25] Winter holiday locations,[26] Australia and more.

[3] During the 13th Annual Interactive Achievement Awards, the Academy of Interactive Arts & Sciences awarded FarmVille with "Social Networking Game of the Year", along with receiving nominations for "Outstanding Innovation in Gaming" and "Outstanding Achievement in Online Gameplay".