There is a tension between the purely spiritual and transformational goals of yoga, meaning union with an entity higher than the self, and the commercialisation inherent in mass tourism.
[6] In 1968, the English rock band the Beatles travelled to Rishikesh to take part in a Transcendental Meditation training course at Maharishi Mahesh Yogi's ashram, a Hindu monastery.
[7][10][9] In 2014, India's Prime Minister Narendra Modi, addressing the United Nations, announced an annual Day of Yoga on 21 June.
[13] Yoga holidays are provided in countries including Greece, Sri Lanka, Japan, Thailand, Scotland, France, Morocco, England, Portugal, Spain, Turkey, the Maldives and Wales.
[17][16] Elizabeth Gilbert's 2006 memoir Eat, Pray, Love, now also a romantic Hollywood film, describes her experiences in an Indian ashram on her journey of self-discovery.