[2] She took a year out of university and in 2013 she founded Birthday Magazine, a publication aimed at black teenage girls.

[12] To write the book, Adegoke and Uviebinené interviewed several accomplished black women, including Malorie Blackman, Denise Lewis, jamelia, Laura Mvula, Clara Amfo, Karen Blackett, June Sarpong, Margaret Busby and Estelle.

[2] The book covers work, education, money, dating and health, as well as media representation of black women.

[15][16][17][18][19] Complementing the book, in April 2020 Adegoke and Uviebinené launched the Slay in Your Lane: The Podcast, which continued the analysis of news and popular culture topics from a black British female perspective.

In 2023, it was announced that Adegoke would be creating and executive producing a TV adaptation of the book with HBO Max, the BBC and A24.