[1][2] The original channel initiative was also meant to kick start Google TV.
Madonna is a partner with the dance channel DanceOn, while O'Neal plans the Comedy Shaq Network.
[6] The top 25 original programs also averaged around 1 million views per week at the time of the announcement.
[8] After cancellation, YouTube kept all incoming revenue from these channels that failed to recoup their initial investments.
[9] The content of the YouTube Original Channel Initiative includes SourceFed, Young Hollywood, The Mom's View, The Wall Street Journal, Museum of Contemporary Art, Los Angeles,[10] Crash Course, BadTeeth, i am OTHER, The Pet Collective, Epic Level TV, Geek & Sundry, MyMusic, Frederator Networks' Cartoon Hangover, The Spangler Effect, and The Multiverse among several others.