The association focuses on four key areas: cancer awareness, screening, treatment support, and survivor empowerment.
[7] In September 2012, Colors and YouWeCan announced a television show, Zindagi Abhi Baaki yHai, inspired by Yuvraj Singh's story of beating cancer.
[2] Currently, the foundation runs a treatment fund for pediatric patients, providing financial assistance to underprivileged and low-income families with a household income of less than Rs 2 lakhs annually.
[17] In 2020, YouWeCan invested in the nutrition product startup Wellversed for an unknown amount with an enterprise value of Rs 100 crore.
[17] In one initiative in June 2020, YouWeCan Foundation and OctaFX launched a mutual relief campaign to provide help for communities in India.