Released as the album's seventh single (sixth and final in the US) in October 1994, the track was written and produced by Jackson and Jimmy Jam and Terry Lewis.

The single version, also used in the music video directed by Keir McFarlane, featured an additional rap verse from MC Lyte.

In the United States, however, "70's Love Groove" is listed as a double A-side with "You Want This" on Hot 100, starting on its third week.

Coupled with that, they asked me to do a song with her that we could perform while we were on that tour.”[4] Larry Flick from Billboard described it as "a bouncy ditty that plunges from a sample of "Love Child" by the Supremes into a rollicking jack/funk beat."

[6] The accompanying music video for "You Want This" was directed by Keir McFarlane and filmed in Desert Shores, California in August 1994.

CST Entertainment Imaging Inc. was responsible for the transformation, with 30 to 40 members of the company's Color F/X division split into three shifts and worked for nearly three weeks to create this version.