[1] Founding editors Bill Griffith and Jay Kinney gradually morphed the title into a satire of societal mores.

Besides Griffith and Kinney, other frequent contributors included Justin Green, Roger Brand, Spain Rodriguez, Diane Noomin, Kim Deitch, Paul Mavrides, Michael McMillan, Ned Sonntag, Phoebe Gloeckner, and Harry S. Robins.

In later years, the title was a showcase for female cartoonists like Gloeckner, M. K. Brown, Carol Lay, and Jennifer Camper; as well as rising alt-comics creators like Daniel Clowes, Charles Burns, Terry LaBan, and Lloyd Dangle.

The comic was initially rejected by local underground publishers the Print Mint, Rip Off Press, and Last Gasp.

[4][5] Ultimately issue #1 (October 1970) was published by Company & Sons, an early underground press founded by John Bagley.