[4] On December 11, 2022, he uploaded a video on YouTube titled "im lost" where he expressed his desire to document and explore dangerous and rarely visited areas himself.

Some of his first viral videos was of him exploring South Africa and documenting a rare meeting with Nouh Zaiter, a Lebanese drug lord wanted by Interpol, in the Beqaa Valley.

[5] In July 2023, he gained large media attention internationally after interviewing members of the Balaclava-clad favela gang in Rio de Janeiro.

However, 24 hours after Maalouf's arrival, he was allegedly taken by members of the 400 Mawozo gang and held for a ransom of $40,000 (which increased to $600,000) along with his guide Sean Roubens Jean Sacra.

[8][9] On March 28, Maalouf's brother posted on X (formerly Twitter) confirming his disappearance, as did fellow YouTuber Miles Routledge and close friend Sneako.