In January 2011, Yourbus were awarded a contract to operate services from the East Midlands to Bradford, Heathrow Airport and London Victoria Coach Station on behalf of National Express.

In June 2011, a number of National Express contracts including a depot in Durham were purchased from Veolia Transport.

Responding to what it called an "undercurrent of negative feedback" from people in Derby, Yourbus announced the 20 and 26 buses to compete with the Arriva services of the same names.

[12] One day later, Arriva Derby rolled out an upgraded fleet to its 20 and 26 services, apparently in response to the increased competition.

[10] As with the 20 and 26, Yourbus aimed to compete with Arriva's 1 and 1A services by staggering the timetables, while also offering a slightly lower ticket price.

[15][16][17] Other operators have since stepped in to replace most of the Derbyshire County Council tendered services including Notts + Derby, CT4N and Littles Travel.

In May 2014, Yourbus diversified into Australia, when it purchased Sydney charter operator Telford's Bus & Coach.

[19][20][21] Yourbus had previously lodged a tender to operate a Sydney Metropolitan Bus Contract in August 2012.