Boasting one of the longest and most prolific careers in Japanese pornography, Hatano has made appearances in over 3,000[2] adult films so far, thus making her one of the most popular and recognizable faces in AV.

Hatano also regularly appears in ensemble cast AV's and maintains a close relationship with other actresses like Chihiro Hara, AIKA, Ai Uehara, Tomoda Ayaka and Ruka Kanae.

[12] In a 2018 compilation of AV sales on Japanese e-commerce retailer FANZA, Hatano ranked first in the Top 10 digital downloads chart.

She played a part in the 2013 movie Sou shen ji (Chinese: 搜神记, In Search of Spirits), a collection of short supernatural stories.

On 26 August 2015, Taiwan's EasyCard Corporation announced that Hatano was to be featured on their public transport payment cards.

[21][22] EasyCard's decision to feature the AV idol drew criticism in Taiwan from parents and women's advocacy groups, who were concerned over the use of an adult film star's image.

[25] In 2017, Hatano made a guest appearance on the Taiwanese public television program Guess Who (Chinese: 誰來晚餐, Who is Coming to Dinner?).