Yuliana Yuryevna Slashcheva (Russian: Юлиа́на Ю́рьевна Слащёва; born 9 September 1974) is a media manager, a communications expert, Chairman of the Board at SMF Studio/Soyuzmultfilm (since 2017), Russia's oldest animation studio based in Moscow, Chairman of the Board for the Association of Animation film industry and CEO of the Gorky Film Studio (since 2019).
Prior to joining SMF Studio/Soyuzmultfilm she was the Chief Executive Officer of Russia's leading content holding CTC Media[1] (2013[2]—2016[3]).
Earlier she was the President and Chief Executive of Russia's largest strategic communications agency, Mikhailov & Partners, where she was responsible for the planning and delivery of major Russian and international projects.
[9] To implement this strategy, CTC Media took a number of actions, such as developing the transmedia and licensing operations, launching new businesses and expanding the presence of its content across different platforms.
Slashcheva launched a series of projects beyond the traditional television domain to implement the new strategy: The new development program helped CTC Media to become Russia's first TV holding to build a profitable digital and transmedia business.