Yuppiechef is an online retailer of kitchen and homeware products founded in 2006 by Andrew Smith and Shane Dryden in Cape Town, South Africa.

[2] In June 2008, Paul Galatis, a high school friend of Smith's, joined the company as its third partner and assumed the role of Marketing Director.

[3] In 2010 Yuppiechef won a gold Loerie and gained significant media attention through guerrilla marketing that made use of a national marketing campaign by retailer Woolworths called ‘Woolies Lovebirds’.

[4][5][6][7] A misspelled URL on Woolworth’s marketing material, allowed them to register the URL, and post a ransom note asking that Woolworths match any donations by Yuppiechef’s customers to a local charity they supported at the time.

[19] Yuppiechef is now headquartered in Westlake Business Park, from where they also operate a store.