YuppTV allows broadcasters and content providers to reach an audience, and allows consumers to view content on up to six screens of connected TVs, STBs, PC, smartphones, tablets and game consoles.

[3] YuppTV has acquired the digital media rights for the 2021 Indian Premier League[4] in Australia, Sri Lanka, Nepal, Japan, Bhutan, Maldives, Central Asia, Continental Europe, Central & South America, and Southeast Asia (except Malaysia, Singapore).

It also purchased the media rights for broadcasting 2023 Cricket World Cup.

Headquartered in Atlanta and Hyderabad, YuppTV offers 300+ TV channels in 15 languages: Tamil, Telugu, Hindi, Malayalam, Kannada, Marathi, Bengali, Punjabi, Odia, Gujarati, Sinhala, Bengali, Nepali, and English.

"[6][7] In March 2022, YuppTV entered into a partnership with Prasar Bharati to help the latter widen its reach.