Viscount Yuri Kimimasa (由利 公正, November 11, 1829 – April 28, 1912) was a statesman in Meiji period Japan.

He worked towards the financial reform and modernizing of the Fukui domain and received preferential treatment from daimyō Matsudaira Yoshinaga due to his great ability.

Yuri left the role the following year, but was selected as one of the members of the Iwakura Mission on its around-the-world voyage to the United States and Europe.

[1] After his return to Japan, he joined Itagaki Taisuke in petitioning for a representative national assembly.

In 1891, Yuri quit government service, moved to Kyoto, and founded the Yurin Seimeihoken K.K., one of Japan's first life insurance companies.