She is known for writing scripts for television serials and working as head of content for several private network channels.
Shah started her career in 2010, working at Geo TV, where she served as the head of production for several television serials.
She gained critical success with revenge-romance Marasim which revolves around the revenge of a mother through her son that she suffered as bride.
[2][3] She later wrote serials such as Yeh Mera Deewanapan Hai, about a romantic couple with a huge age difference between them,[4] and Balaa, the story of a limping girl who destroys others' lives due to her own insecurities.
[5] She also wrote mystery-thriller Cheekh and teen-romance Pyar Ke Sadqay, both of which gained her critical acclaim.