The channel caters to audiences in the Asia Pacific region and has shows that are hosted in English and Hindi.

The channel features reviews, previews, box office collections, details of new and upcoming releases, trade speculations of Hindi films.

Talks with Bollywood actors, trade pundits, directors, producers, distributors and film marketers etc.

Well known film critic, Komal Nahta stepped into film critic Taran Adarsh's shoes as a host of one of the most prominent shows of the channel,[1] B Biz Reviews in April 2010.

[3] ZEEL India decided to close the broadcast operations of ZEE ETC Bollywood from 17 October 2020 at 12:00 M.N.