[2] Zeekr was founded in March 2021 as a premium electric mobility brand for battery-powered vehicles by the Geely Group to compete against Nio and Tesla, among others.

[11] In January 2022, a cooperation between Zeekr and Mobileye was announced to expand their strategic technology partnership with a goal to deliver the world's first consumer autonomous vehicles with L4 capabilities by 2024.

[14] Zeekr raised US$500 million in its first external fundraising from five investors including Intel Capital, CATL, Bilibili in August 2021.

It led to protests among customers who recently purchased the earlier model, as their vehicles have quickly been superseded by a newer version.

In response, Geely Holding President and Zeekr CEO An Conghui acknowledged the issue, admitting that the company could have better communicated its product release plans.

[21] This transaction raised Zeekr’s ownership in Lynk & Co to 51%, while the remaining 49% continues to be held by Geely Auto.

[25] In 2024, the brand will expand into Denmark, Germany, France, Norway, Israel, and Australia, and plans to enter the Singapore market by the end of the year.

[26][27] Additionally, the brand will begin constructing showrooms in Japan in the fourth quarter of 2024, with sales and deliveries expected to start in 2025.

[28] Zeekr is also set to enter the Brazilian market in September 2024 and is planning to officially launch in South Korea in 2025.