[2] Apart from cinema, he is the co-founder and Head of Original Content for Kana Television, the number-one rated free-to-air, private satellite entertainment TV channel in Ethiopia.
[3] He started to work as a production assistant for two episodes: All About Eve and The Seven Year Itch in 2000 television serial Backstory.
Then along with him, they discovered the case of Hirut Assefa and the tradition of “telefa” while doing research on Meaza and working in her organization.
By using the incident, he directed maiden feature film Difret in 2014, which gained positive critical reviews.
[2][4] In 2019, he made second feature, Sweetness in the Belly, a sophomore film starring Dakota Fanning and Yahya Abdul-Mateen II.