Bradley attended Bexley Grammar School, where he met future fellow Sidemen member Tobi Brown.

[3] In 2009, Bradley created his first YouTube channel, Zerkaa, to which he primarily uploaded video game content from Call of Duty and FIFA.

[11] In 2019, Bradley was listed as the ninth most influential online creator in the United Kingdom by The Sunday Times.

[1] In a 2021 article discussing gambling issues surrounding the FIFA game series, Bradley was cited by The Sunday Times as an example of a YouTuber sponsored by EA to make pack-opening videos.

[12] He was also cited as a streamer featuring walkthroughs of the 2023 video game Hogwarts Legacy by Guinness World Records.