[1] However, it has licensed growers in Australia, France, Greece, Italy, Japan, and South Korea, with trials in place in several other countries.

To satisfy year-round consumer demand, Zespri markets kiwifruit from Italy from November to January.

[3] Zespri's popularity has seen a recent increase in Australia, due largely in part to a marketing campaign containing two dancing and singing kiwifruit.

[12] New Zealand Prime Minister Jacinda Ardern also attended the event and posed for a commemorative photo with the Brothers.

[12][13] The Kiwifruit Breeding Centre is an even joint venture between Plant & Food Research and Zespri, based in Te Puke that commenced in October 2021.