In 2013, BMW and Brilliance decided to create a new electric car brand for the domestic Chinese market called Zinoro.

[1] The first vehicle of the branch to join the offer was the compact crossover Zinoro 1E[2] developed as a twin version of the BMW X1, differing from it to a moderate extent visually, and above all - instead of an internal combustion engine, a purely electric drive.

[3] Two years later, during the 2015 Shanghai Auto Show, Zinoro presented the Concept Next prototype, which was a study announcement of the successor of the 1E model, and the vehicle debuted in production form in June 2016.

[8] After early 2014 the Zinoro 1E was available for leasing only in Beijing and Shanghai, and the company planned[needs update] to open another showroom in Shenyang.

The annual contract was planned to include the wall box charger, car registration plate, insurance, maintenance, and repairs.