The Zizzle company was founded in 2005 by Roger Shiffman, co-founder of Tiger Electronics, along with the marketing guru behind Furby, Marc Rosenberg.
[3] The company received licenses to produce toys for Disney's Pirates of the Caribbean franchise, and also for Nickelodeon's SpongeBob SquarePants and Dora the Explorer cartoons.
Zizzle’s Jack Sparrow lookalike contest was a contest held by Zizzle LLC and FAO Schwarz on June 13, 2006 from 3:00 pm - 5:00 pm, where fans of the series could dress up as protagonist Captain Jack Sparrow, as well as other characters including Will Turner and Elizabeth Swann, and were judged based on how accurate their costumes and personality were to that of the character, as well as asked general questions about their costume, what they think about the series, and so on.
[5][6] The judges for the contest included Janine DiGioacchino (General Manager of Madame Tussauds Wax Museum), Noah Robischon (Photojournalist for Entertainment Weekly), Carolina Bermudez (Z100 DJ), and most notably, Roger Shiffman (former CEO of Zizzle LLC).
[7] Ron Rodriguez had won first place in the contest, receiving a new Volvo XC90 filled with Zizzle branded Pirates of the Caribbean toys in reward for his efforts.