[8] Dhanji Rana, the creative director of the agency, became the face of the marketing material design for the campaign.

The campaign found considerable success in India, strongly placing ZODIAC in the men's formal and casual wear segments.

primarily sells casual men's shirts and party wear targeted toward young adults.

[12] The brand's descriptive indicator was chosen as “Club Wear” targeting active party goers, as well as nightclub and disco enthusiasts.

[13] The brand was strategically placed in the segment to narrow it down from the broader classification of “casual wear”, due to the growing popularity of nightclubs during the time.

[9] z3 includes shirts, braided belts, and socks, as well as pre-washed cloths made in Egyptian cotton with a "Trademark Vintage Wash".