[8] Not long after beginning his facial tattoos, Genest was first introduced to the public on November 13, 2006, in a blog post on Body Modification Ezine (BME)'s ModBlog.

The introductions on RzyM's Channel led to increasingly mainstream media coverage, notably a June 2008 feature in Bizarre magazine.

In the 2009 television film Carny, starring Lou Diamond Phillips as a small-town sheriff, Genest was seen as a Tattooed Man at the Carnival.

In the summer of 2010, he was discovered by artist Marc Quinn, in Bromont, Quebec, where Genest was working with the sideshow, Alive on the Inside, at Carnivàle Lune Bleue.

For the 2012 San Diego Comic-Con, the Tonner Doll Company produced "Zombie Boy", a limited edition character figure in Genest's likeness.

They spent the first part of 2013 recording an album project, and a video titled "Monsters Versus the World" in Los Angeles.

On the horror news site Bloody Disgusting, a "Zombie Boy 666 Medley" video was released featuring samples of six songs to be on the upcoming album.

[29] In June 2017, as part of the TEDx #DISRUPTyou, Genest released a video titled "Normal is an illusion", which recounted his experiences with a brain tumour, among other things.

[32] On August 1, 2018, six days before his 33rd birthday, Genest was found dead after a fall from the third floor balcony at a close friend's apartment,[33] in the Le Plateau-Mont-Royal district of Montreal.

[33][35][36] Her investigation concluded that Genest died from head trauma after landing on the sidewalk and noted a high level of alcohol in his system with traces of cannabis, with no "unequivocal" evidence of suicidal intent.