[1] The event got its name from its first venue, the London Zoo in Regent's Park, and it "established a reputation for showcasing new and innovative contemporary British art".
Exhibitors include galleries, project spaces, artist collectives, curatorial groups and publications.
In addition special exhibitions include solo shows of last year's Champagne Perrier-Jouët Prize winner, Karla Black and John Jones Award winner, Elad Lassry, a site-specific group show of works in vinyl responding the architecture of the building, Los Vinilos as well as a programme of film and video and a series of performances.
Zoo Art Fair 2008: Exhibitors: 58 under 6 year old International exhibitors, including 23 from the UK and 35 from international organisations (Brazil, Czech Republic, Denmark, France, Germany, India, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland, USA and Turkey ) selected by an independent selection committee.
Sales: £1.5 million in sales Zoo Art Fair 2007: Exhibitors: 61 under 6 year old exhibitors, including 35 from the UK and 26 from international organisations (Brazil, Belgium, Switzerland, Germany, Denmark, USA, the Netherlands, Tokyo) selected by an independent selection committee for the first time.