The company focuses primarily on lifestyle properties appealing to adults 45–65 (including baby boomers), being formed from Znaimer's acquisition of publishing and digital assets affiliated with CARP.

[1] The name of the company is derived from "zoomer", a term coined in 2000 by Znaimer for baby boomers "with zip" who wanted to live actively after retirement; as such, its operations would consist of businesses that target people between the ages of 45 and 65.

[1][2] ZoomerMedia would maintain its affiliations with CARP, with plans announced for its magazine to be relaunched as Zoomer Magazine under new publisher Suzanne Boyd, and the company expanding the "Zoomer" brand into other ventures targeting the demographic, such as the social networking service Zoomer.com, and the ZoomerShow expo in Toronto [1][2] In June 2009, ZoomerMedia announced a deal to acquire the broadcasting assets of S-VOX, which included conventional stations CHNU-TV and CIIT-TV, along with specialty channels VisionTV and a stake in One for $25 million.

Alongside the acquisition of S-VOX, ZoomerMedia also planned to subsume MZ Media—a private company held by Znaimer that owned the Toronto radio stations CFMZ-FM, CFMX-FM, and CFZM.

[10] ZoomerMedia's two conventional stations were part of a television system known as Joytv until August 2013 when CIIT was rebranded as "Hope TV" and dropped all non-religious programming.