Kelkoo Group operates in 22 countries (Austria, Belgium, Brazil, Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, UK, United States and Mexico).

Once Kelkoo merged with three other European businesses, it absorbed those founders into one single collective, consisting of Per Siljubergsåsen, William Klippgen, Philip Wilkinson, and Jorge Garcia.

[citation needed] In June 2003, the company partnered with the European arm of the Microsoft site MSN to provide shopping listings.

Inc to the private equity firm Jamplant Ltd.[4] In October 2016, Kelkoo acquired LeGuide group, the price comparison market leader in France.

This newly formed group of two historical players had a major impact on the industry, with Kelkoo becoming the European leader in shopping comparison, a unique international position.

Similar to other price comparison services in how it operates, Kelkoo has focused much of its marketing on capturing users through SEO and launching partner sites[citation needed] including ITV's PriceTerrier.com.