His wistful, sensuous eyes, finely chiselled face and a well-sculpted body has made him a ramp favourite.

[2] His famous ad campaigns are Raymond's, Fiesta condoms, Trevi jeans, Warehouse, Levis etc.

He made his movie debut in the 1997 Kannada film O Mallige, which received positive response from the audience as well as critics and became highest grosser of the year.

He also performed Prince Khurram's role in the mega budget film Taj Mahal (2005).

[3] In 2008, he appeared in the second season of Bigg Boss, the Indian version of Big Brother as a housemate.