[1] It offers a wide range of licensed headwear, apparel and gear tailored for men, women, and children.

Company founders Arthur and Henry D'Angelo, were born in Orsogna, Italy in 1926 and arrived in the United States in 1938 at age 12 and soon began selling various items, including baseball pennants for two cents, and sold them near Fenway Park where the Boston Red Sox play.

[2] Fueled by their entrepreneurial spirit and love of baseball, the D'Angelos became the founding fathers of the sports licensed industry of today.

[3] Arthur and Henry were well-known to the Red Sox, including players Ted Williams and Carl Yastrzemski.

The Red Sox and '47 Brand partnered to create B Strong baseball caps and t-shirts, with proceeds benefiting The One Fund.

The company now owns and operates the Red Sox Team Store at 19 Jersey Street across from Fenway Park.

At the time, Steven D’Angelo of ‘47 called the move “a natural next step for the brand, which has traditionally focused on U.S. sports leagues until now.”[19] In 2016, the Georgia Bulldogs joined ‘47 in an exclusive headwear deal, and the same year, Cal State signed their own exclusive headwear deal.

John Gough, general manager of international for ‘47, called the pop-up “a bespoke store inspired by our rich American heritage.”[22] In 2023, '47 added a partnership with NASCAR, the top U.S. motorsport.