TenThousand Projects, LLC, doing business as 10K Projects (formerly Strainge Entertainment),[1] is an American record label founded in 2016 by British record executive Elliot Grainge.

[2] The label was founded as Strainge Entertainment by Elliot Grainge in 2016.

[3] Grainge is the son of veteran executive Lucian Grainge, who is chairman and CEO of Universal Music Group.

After a lawsuit by rapper Tech N9ne in 2017, citing the name similarities of his label Strange Music, the label rebranded as TenThousand Projects,[4] and later shortened to 10K Projects.

[1] Distribution was handled by Universal through Virgin Music Group[5] until September 2023, when the label announced would move to Warner Music Group in a joint-venture.