1664 (beer)

Kronenbourg 1664 is a golden pale lager with an alcohol by volume (ABV) of 5.5% in continental Europe and 5.0% and 4.6% for the UK market.

[3] The French lager contains Strisselspalt hops, unique to Alsace, which are used in its brewing process and give the beer its bitter and fragrant citrus taste.

Just under 200 years later, the brewery relocated to the village of Cronenbourg, to the west of Strasbourg, because of a consistent flooding problem in its original location.

[7] In 2023, Heineken's license to produce Kronenbourg 1664 In The UK was purchased By The Carlsberg Group, in doing so the ABV% was reduced from 5% to 4.6% with new marketing and labelling following suit in 2024 once the transition was complete.

[8] The Carlsberg Group officially owns and brews Kronenbourg globally, including in the UK as of 2023 onwards.

The television ad showed men being distracted by what is at first assumed to be a young woman, however, after a few fatal accidents the camera zooms out and you find out they were all actually staring at a glass of Kronenbourg 1664.

The "Smaller Bubbles, Smoother Taste" Kronenbourg 1664 advert first aired in 2009 and was directed by Tony Kaye.

The two adverts created by ad agency BBH London encouraged the viewer to 'Slow the pace' and savour the taste.

[11] In March 2013, Kronenbourg 1664's "A Taste Suprême" advertising campaign began and the slogan has become synonymous with the brand today[citation needed].

In the television advertisement, former professional footballer Eric Cantona played a starring role as brand ambassador.