[1][failed verification] It is part of a line of small-batch bourbons aimed at the high-end liquor market.

The bourbon is positioned as a premium brand,[2] and the pricing policy makes it a competitor to Knob Creek or Woodford Reserve.

In December 2013, the age statement was dropped from the label and replaced with the wording "small batch bourbon whiskey" and the term "8-year-old" was removed from the text.

1792 Bourbon was originally introduced into the market by Barton as "Ridgewood Reserve 1792".

The Brown-Forman Corporation sued Barton for trademark infringement, arguing that the similar name and bottle design of Ridgewood Reserve could potentially create consumer confusion with Brown-Foreman's older Woodford Reserve brand.