[4][5] The first officially licensed tequila manufacturer was Jose Antonio Cuervo of Jalisco, Mexico, in 1758, after he was given the rights by King Ferdinand VI of Spain to cultivate a portion of land.

A second series was released in 2009 with one "celebrity artist" bottle created by Shepard Fairey's firm Studio Number One, plus 11 new designs picked from 15,000 online submissions from across the United States, including a $10,000 grand prize winner.

[2] Other series bottle designers include artists Gary Baseman, Yuko Shimizu and Tara McPherson.

[19] In October 2013, 1800 launched a new international advertising campaign featuring actor Ray Liotta in four commercials, directed by Anthony Mandler.

[20] A previous 1800 campaign from 2011 featured actor Michael Imperioli in eight different commercials with a straightforward approach coveting the values of an older generation;[21] and in 2009, rapper Rick Ross and his crew, the Triple C's, became brand ambassadors by publicly endorsing Select Silver.