Driven almost out of business in 1953 and 1954, the Chrysler Corporation was revived with a $250 million loan from Prudential and new models designed by Virgil Exner.
There were six body styles and four trim levels for 1955: The Coronet (and Suburban station wagon) was the base model.
The Custom line featured unique chrome tailfins (although early model year cars went without this trim), special tail light surrounds, and an upscale interior.
[1] The La Femme was a special package oriented towards women, who made up an increasing share of Dodge buyers.
It came in Heather Rose and Sapphire White colors and included a cape, boots, umbrella, and shoulder bag that matched the floral tapestry-like fabrics.
While many of the quality issues were resolved for the 1958 model year, which brought about some minor styling tweaks, a recession struck that was particularly damaging to sales of mid-range cars.
A rare Power Pack was optional, consisting of a four-barrel Carter carburetor and dual exhausts good for 193 hp (144 kW; 196 PS) with the Hemi engine.
Two transmissions were offered: a three-speed manual with optional overdrive and Chrysler's two-speed PowerFlite automatic.
The cars used a special coil spring/kingpin suspension in front and regular leaf springs and a live axle at the rear.