Lyndon B. Johnson Democratic Richard Nixon Republican The 1968 United States presidential election in New Mexico took place on November 5, 1968.

However, a definite Republican trend was detectable in 1964, when Goldwater was able to win a vote share two percent above his national mean and Johnson feared losing traditionally Southern Democratic "Little Texas".

[1] The 1966 midterm elections saw the state join with larger "Sunbelt" dynamics and Democratic candidates for statewide offices would lose twelve percent or more of their previous vote share,[2] in the process showing that Hispanic candidates were becoming a liability in Albuquerque and the east due to considerable in-migration,[3] and legislative GOP percentages reached levels not observed for over four decades.

[4] Local issues of public school finance and land-grant claims for the Hispanic and Native American populations of the state proved a further liability for the incumbent Democratic Party.

[6] Wallace, far from his base in the Deep South, did well among working and lower-middle class unionized workers[7] and farmers in the "Little Texas" region, but received some of his poorest national percentages in the north-central highland regions – Mora County gave Wallace his eleventh-smallest vote share of any county in the country.