The World Monuments Watch is a flagship advocacy program of the New York–based private non-profit organization World Monuments Fund (WMF) and American Express to call to action and challenge government authorities responsible for important cultural resources to identify sites immediately at risk, and to stimulate public awareness of the tremendous need to preserve and create sustainable uses for significant heritage made by man.
[2] An independent panel of international experts then select 100 candidates from these entries to be part of the Watch List, based on the significance of the site's overall significance, the urgency of its situation, the viability of action plans to save it, and the ability of a local constituency to sustainably maintain the site in the future with the means to do so.
In addition, the leverage from the listing spurs government agencies and local donors to allocate funds and take an active role in protecting the cultural landmark.
[2] The 1998 World Monuments Watch List of 100 Most Endangered Sites was launched on September 8, 1997, by WMF President Bonnie Burnham.
Names and spellings used for the sites were based on the official 1998 Watch List as published[permanent dead link].