2(X)IST (pronounced "to exist") is an American luxury fashion label that makes men's underwear, swimwear, activewear, loungewear, socks, and watches.

It also launched a women's line featuring activewear, sleepwear and intimates.

The company was founded in 1991 and is headquartered in Dayton, New Jersey.

[2][3] 2(X)IST was founded in 1991 by Gregory Sovell and was acquired by the Moret Group in 1995.

In 2005, Sovell left the company and founded C-IN2, another brand of men's underwear.