The traditional AFC Ajax Open Day was held on Friday, 23 July 2010.

In preparation for the new season, Ajax organized a trainings stage in Stubaital, Austria, from 5 to 11 July.

During the training camp, friendly matches were played against Al-Ahly and Rapid București, while further practice matches were played against Ajax (amateurs), FC Horst, Porto, Rijnsburgse Boys and Chelsea.

Appearances for competitive matches only Updated 15 May 2011 Friendlies Eredivisie UEFA Champions League KNVB Cup UEFA Europa League All times are in CEST

For a list of all Dutch football transfers in the summer window (1 July 2010 to 1 September 2010) please see List of Dutch football transfers summer 2010.