Airtricity were announced as the new main sponsor for the League of Ireland on 26 February.
[6] On the final day of the season, Shamrock Rovers won the title with a 2–2 draw away to Bray Wanderers.
[7][8] Second placed Bohemians finished level on points with Rovers but lost out on goal difference.
[9][10] The eighth and ninth placed teams from the Premier Division, Galway United and Bray Wanderers, played off after the regular season was completed.
Galway United retain their place in the 2011 Premier Division Bray Wanderers won 7 – 6 on penalties and retained their place in the Premier Division