Huddersfield Town were promoted to the Premier League on 29 May 2017, following a 4–3 penalty shootout victory over Reading in the 2017 EFL Championship play-off final, after drawing 0–0 in both normal and extra time.

The 2016–17 season was the club's fourth with technical kit supplier Puma.

Pure Legal Limited, Radian B & Covonia continued their individual sponsorships of the home, away and third shirts, respectively.

For a consecutive season, the home kit featured white shorts and socks, with a return to a deeper shade of blue in the stripes along with a wide collar.

The away kit kept the popular fluorescent yellow theme from the previous season, but this time the shirt included black hoops, and was paired with black shorts and socks (except for the away game at Wolves, in which it was worn with fluorescent yellow shorts and socks).