Signing producer Rishi Rich and artists Jay Sean, Juggy D, Mumzy Stranger and Mentor, 2Point9 quickly developed a sound which was to represent the new generation of young western South Asian youth.
2Point9's first signing, Jay Sean went on to sell over 300,000 copies of his debut album Me Against Myself, going multi-platinum in India, a territory where 2Point9 have enjoyed huge success.
Getting involved in movies and commercials, 2Point9 also produced tracks for TV ads for a number of brands including McDonald's and Sharwood's.
Jay Sean’s track "Ride It" was featured in the western movie Fish Tank which got rave reviews at the 2009 Cannes Film Festival.
2Point9 also placed and then produced a weekly show on London radio station Kiss FM for three years with Jay Sean being one of the main presenters.