It was established in 2004 by former Endemol executives Kees Abrahams, Unico Glorie, Taco Ketelaar, and Henk Keilman.

[10] On April 1, 2009, Sony Pictures Entertainment consolidated its US and international television companies under the SPT roof such as: 2waytraffic, Embassy Row, Starling, Teleset, and Lean-M. Sony Pictures Television International now operates in-name-only.

Formerly Celador International, this company owns, distributes, licenses, and operates over 200 game show formats such as Who Wants to Be a Millionaire?

[13][14] It is a creative developing company for intelligent entertainment, with formats such as That's the Question, Take It or Leave It, The Greatest Royalty Expert and Who Wants to Be a Millionaire's first spin-off game show 50-50.

[15] In December 2013, Tuvalu's management joined forces with financing firm Karmign to acquire SPT's 60% stake in the company.