The New York Times reported that the idea came out of a conversation between the president of Sony Pictures Television, Steve Mosko, and the head of Sony Pictures Television Distribution John Weiser, after they saw the "Seven-Minute Sopranos", a condensation of the 77-hour HBO series posted on YouTube,[1] and after watching a collection of mini clips found at the end of a DVD for the international television series titled Kung Faux that had recently released its first season as a Box Set under the promotional companion name "Bento Box TV".

Kung Faux was subsequently picked up for distribution in Sub-Saharan Africa (SSA) by Sony Pictures Television (SPE) soon after this viewing, and the idea for "The Minisode Network" was born.

The network is ad supported, and past sponsors have included Honda and Pepsi.

[2][3] Originally set up as part of an exclusive agreement with MySpace,[4] the network now includes several other video hosting services.

[6] On February 17, 2009, AMC and Sony teamed up to offer webisodes (referring to them as "Original Minisodes") of Breaking Bad that take place between seasons one and two.