In 1994 Erik Dehkhoda created and directed the "3D Looney Tunes" Project at Warner Bros. All of the main characters were successfully converted into Digital 3D Models.
Erik was mentored by Chuck Jones, 'who admittedly wanted nothing to do with computers at the time', and the Looney Tunes were introduced in a new form for the CGI revolution taking place.
This new technology generated a lot of Press for Warner Bros and the Looney Tunes due to the fact that they were introduced nearly two years before Disney's Toy Story was released.
It was released the same week as Master and Commander: The Far Side of the World and the same month as The Matrix Revolutions, another Warner Bros. film that the studio advertised heavily.
Furthermore, Cartoon Network brought back the original shorts in March 2011 for its kid-targeted audience to be re-familiarized with the characters for The Looney Tunes Show, which seems to have proven effective given that it is still airing as of August 2012.
Animation announced that there will be more Looney Tunes 3-D theatrical shorts; the first was "I Tawt I Taw A Putty Tat" with Tweety Bird and Sylvester, that preceded the film Happy Feet 2.